Our shipping season usually begins in late July or early August and runs through September. We recommend that our retail clients run ads or plan roasting events in Mid-August through Labor Day. This is the peak of the harvest when the product generally has the best flavor and shelf-life.
Mesilla Valley Produce has found that roasting events really pull customers in and motivate them to buy the product. With the aroma of the peppers roasting, and product sampling people really gravitate toward the peppers. Depending on the retailers need Mesilla Valley Produce and the NMDA can help retailers with marketing ideas and employee training.
Mesilla Valley Produce tries to supply all stores participating in a Pepper promotion with P.O.S. materials.
Flag Banner to rope off roasting area.
Several tear off books of Handling and Freezing instructions.
Three simple New Mexican recipe tear off books.
“Taste the Tradition” cooking DVD which features 3 different easy to make New Mexican Pepper dishes.
Caps and T-shirts for staff to wear during the promotion