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NEW MEXICO
PEPPER SEASON
Our shipping season usually begins in late July or early August and runs through September. We recommend that our retail clients run ads or plan roasting events in Mid-August through Labor Day. This is the peak of the harvest when the product generally has the best flavor and shelf-life.


RETAIL PROMOTION
Mesilla Valley Produce has found that roasting events really pull customers in and motivate them to buy the product. With the aroma of the peppers roasting, and product sampling people really gravitate toward the peppers. Depending on the retailers need Mesilla Valley Produce and the NMDA can help retailers with marketing ideas and employee training.
POS MATERIALS
Mesilla Valley Produce tries to supply all stores participating in a Pepper promotion with P.O.S. materials.
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Flag Banner to rope off roasting area.
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Several tear off books of Handling and Freezing instructions.
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Three simple New Mexican recipe tear off books.
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“Taste the Tradition” cooking DVD which features 3 different easy to make New Mexican Pepper dishes.
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Caps and T-shirts for staff to wear during the promotion


ONIONS
AVAILABLE MAY- SEPTEMBER
WHITE, RED AND YELLOW ONIONS
BAGS and BOXES 40#, 50#, 25#, 10#, 5#
CONSUMER PACKS 24/2#, 16/3#, 10/5#, 5/10#, 14/3#
RPC’s 40#, 20#
PINTO BEANS
AVAILABLE YEAR ROUND
BAGS of 25#, 50#, and 100#


PUMPKINS
AVAILABLE SEPTEMBER / OCTOBER
Bins of SMALL, MEDIUM, and LARGE Pumpkins
WATERMELONS
AVAILABLE JULY-SEPTEMBER
SEEDLESS AND SEEDED SMALL, MEDIUM, AND LARGE

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